Vol 24, No 2 (2024)

DOI: https://doi.org/10.17509/strategic.v24i2

Table of Contents

Articles

Strategies to Increase Market Share and Awareness of Yogurt Business in Indonesia (Case Study on Yogurt Product X)
Theresya Amelia Prabowo
THE INFLUENCE OF STORYTELLING MARKETING AND CONSUMER EMOTION ON REPURCHASE INTENTION (Survey of Grabid TikTok Followers)
Dea Julia Anugrah
The Influence of User Generated Content and Celebrity Endorsement on Online Purchase Decisions of Instagram Followers in the Local Fashion Brand Industry
MUHAMAD BAYU PRAMESTA
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND EQUITY ON PURCHASE DECISION (Survey on Instagram Followers of Kopi Kenangan @kopikenangan.id)
Dea Nandika Putri
The Influence of Brand Image and Product Quality on Customer Loyalty
Haqqi Nidda
The Influence of Hedonic Value and Brand Engagement on Willingness to Pay Premium Price on Instagram Followers of Fitlife Community
Mazaya Izzatur Rahim
The Influence of Electronic Service Quality on Electronic Customer Satisfaction Through Customer Value (Survey on InDrive Indonesia Application Users)
Andinna Putri Sutria
The Influence of Psychological Entrepreneurship on Entrepreneurial Intention (A Study on Grade XII Students of Online Business and Marketing at SMK Sangkuriang 1 Cimahi in the 2023/2024 Academic Year)
Pipit Febriyani Maryam, Dian Herdiana Utama, Sulastri Sulastri
THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING AND PERCEIVED SERVICE QUALITY ON PURCHASE DECISION (Study on F&B Edtech X Customers in Indonesia)
Chitra Agustiany Mufidah
Pengaruh Kemudahan dan Kegunaan Terhadap Minat Menggunakan Fintech Lending
mochamad rezalul fiqri