Feasibility Study And Business Planning Of Rumahmakan.Online Digital Menu Whatsapp Ordering System
Abstract
Food delivery service business have increased rapidly in the era of the Covid-19 pandemic. People use new business model devices in their daily lives. E-commerce/platform of food delivery service is an integrated business system that started from the food provider to the food buyers. Commonly, the food delivery service platform set the "Cost of Technology" which is added to the calculation of Cost of Good Sold (CoGs/HPP). The cost of service burden the food provider. Therefore, rumahmakan.online provides solution for food/restaurant providers, who have a personal digital menu. Food buyers can make orders via WhatsApp to the food provider/restaurant's WhatsApp number by using these platforms.
Keywords
Full Text:
PDFReferences
Buchari Alma. (2016). Manajemen Pemasaran dan Pemasaran Jasa. Bandung. Alfabeta.
Carissa, & Onna, A. (2014). PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SEBAGAI UPAYA UNTUK MENINGKATKAN LOYALITAS PELANGGAN (Studi Kasus pada Bandung Sport Distro Malang). Jurnal Administrasi Bisnis, 15(1). http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/602
Chaffey, D. dan Ellis-Chadwick, F. 2016. Digital Marketing Strategy, Implementation, and Practice. New Jersey : Pearson Publishing.
Chang, W.-L. (2009). Roadmap of Co-branding Positions and Strategies. Undefined.
C Ningsih and YJ Choi (2018). An Effect of Internet Penetration on Income Inequality in Southeast Asian Countries. Calgary: International Telecommunications Society (ITS).
Djaslim Saladin. (2016). Manajemen Pemasaran. Bandung: Agung Ilmu.
Durianto, D., Sugiarto, & Budiman, L. J. (2004). Brand Equity Ten Strategi Memimpin Pasar - Google Books. Gramedia Pustaka Utama. https://books.google.co.id/books?hl=en&lr=&id=S4MDGeY68EYC&oi=fnd&pg=PP9&dq=Penentuan+posisi+ini+dilakukan+untuk+mengukur+produk+atau+brand+kita+berada+di+area+mana&ots=fWfWt2ISEg&sig=JfOIrDoOLmxVpOGU5P-DXhGSHJg&redir_esc=y#v=onepage&q=Penentuan posisi in
Erick Berkowits, A.M, Morissan. 2010. Periklanan komunikasi pemasaran terpadu, Jakarta: Penerbit Kencana.
Fandy Tjiptono dan Gregorius Chandra. (2016). Service, Quality & satisfaction. Yogyakarta. Andi
Ferrel, O. ., & Hartline, M. D. (2011). Marketing Strategy. Cengage Learning
Guo, X., & Zheng, X. (2017). Examination of Restaurants Online Pricing Strategies: A Game Analytical Approach. Journal of Hospitality Marketing and Management, 26(6), 659–673. https://doi.org/10.1080/19368623.2017.1272085
Hanafiah, H., & Prasetya, R. (2021). IMPLEMENTASI PEMASARAN DIGITAL KEDAI KOPI OM BEWOK DALAM MEM-BRANDING KOPI LOKAL ROBUSTA ASLI BANTEN. In Business, Entrepreneuship and Finance (Vol. 1, Issue 1).
Kotler, Philip and Gary Amstrong. (2016). Prinsip-prinsip Pemasaran. Edii13.Jilid 1. Jakarta:Erlangga.
Buchari Alma. (2016). Manajemen Pemasaran dan Pemasaran Jasa. Bandung. Alfabeta.
Carissa, & Onna, A. (2014). PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SEBAGAI UPAYA UNTUK MENINGKATKAN LOYALITAS PELANGGAN (Studi Kasus pada Bandung Sport Distro Malang). Jurnal Administrasi Bisnis, 15(1). http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/602
Chaffey, D. dan Ellis-Chadwick, F. 2016. Digital Marketing Strategy, Implementation, and Practice. New Jersey : Pearson Publishing.
Chang, W.-L. (2009). Roadmap of Co-branding Positions and Strategies. Undefined.
C Ningsih and YJ Choi (2018). An Effect of Internet Penetration on Income Inequality in Southeast Asian Countries. Calgary: International Telecommunications Society (ITS).
Djaslim Saladin. (2016). Manajemen Pemasaran. Bandung: Agung Ilmu.
Durianto, D., Sugiarto, & Budiman, L. J. (2004). Brand Equity Ten Strategi Memimpin Pasar - Google Books. Gramedia Pustaka Utama. https://books.google.co.id/books?hl=en&lr=&id=S4MDGeY68EYC&oi=fnd&pg=PP9&dq=Penentuan+posisi+ini+dilakukan+untuk+mengukur+produk+atau+brand+kita+berada+di+area+mana&ots=fWfWt2ISEg&sig=JfOIrDoOLmxVpOGU5P-DXhGSHJg&redir_esc=y#v=onepage&q=Penentuan posisi in
Erick Berkowits, A.M, Morissan. 2010. Periklanan komunikasi pemasaran terpadu, Jakarta: Penerbit Kencana.
Fandy Tjiptono dan Gregorius Chandra. (2016). Service, Quality & satisfaction. Yogyakarta. Andi
Ferrel, O. ., & Hartline, M. D. (2011). Marketing Strategy. Cengage Learning
Guo, X., & Zheng, X. (2017). Examination of Restaurants Online Pricing Strategies: A Game Analytical Approach. Journal of Hospitality Marketing and Management, 26(6), 659–673. https://doi.org/10.1080/19368623.2017.1272085
Hanafiah, H., & Prasetya, R. (2021). IMPLEMENTASI PEMASARAN DIGITAL KEDAI KOPI OM BEWOK DALAM MEM-BRANDING KOPI LOKAL ROBUSTA ASLI BANTEN. In Business, Entrepreneuship and Finance (Vol. 1, Issue 1).
Kotler, Philip and Gary Amstrong. (2016). Prinsip-prinsip Pemasaran. Edii13.Jilid 1. Jakarta:Erlangga.
Kotler, Philip (2006). Manajemen Pemasaran, Edisi Pertama. Indonesia: PT. Indeks Kelompok Gramedia.
Kotler, Philip and Kevin Lane Keller, (2016). Marketing Managemen, 15th Edition, Pearson Education,Inc.
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0. John Wiley & Sons, Inc.
Peter Paul, C. O. J. (2010). Consumer Behavior and Marketing Strategy,. https://www.amazon.com/Consumer-Behavior-Marketing-Strategy-Mcgraw-Hill/dp/0071111778
Pranawukir, I., & Sukma, A. H. (2021). Strategi Corporate Social Responsibility Dompet Dhuafa dalam Membangun Brand Differentiation Lembaga. Jurnal Inovasi Ilmu Sosial Dan Politik (JISoP), 3(1), 22. https://doi.org/10.33474/jisop.v3i1.9000
Rangkuti, F. (2010). Strategi Promosi yang Kreatif dan Analisis Kasus Integrated Marketing Communication. Gramedia Pustaka Utama. https://openlibrary.telkomuniversity.ac.id/pustaka/10162/strategi-promosi-yang-kreatif-dan-analisis-kasus-integrated-marketing-communication.html
Rosanti, Y., & Darma Tuah Putra, M. (n.d.). Prosiding Konferensi Nasional Ekonomi Manajemen dan Akuntansi (KNEMA) Journal Homepage Tantangan dan Strategi Customer Relationship Marketing dengan Prinsip Cleanliness, Health, and Safety (CHS) dalam Upaya Pemulihan Ekonomi di Kawasan Wisata Samosir.
Sarinastiti, E. N., & Vardhani, N. K. (2019). CO-BRANDING ONLINE FOOD DELIVERY: PERUBAHAN MODEL BISNIS WISATA KULINER LOKAL KHAS YOGYAKARTA. AdBispreneur, 3(3), 177. https://doi.org/10.24198/adbispreneur.v3i3.19157
Suprihatin, W. (2020). Analisis Perilaku Konsumen Wisatawan Era Pandemi Covid-19 ( Studi Kasus Pariwisata di Nusa Tenggara Barat ). Jurnal Bestari, 19, 56–66. https://jurnalbestari.ntbprov.go.id/index.php/bestari1/article/view/9/7
Syabania, R., & Rosmawarni, N. (2021). PERANCANGAN APLIKASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA PENJUALAN BARANG PRE-ORDER BERBASIS WEBSITE. In Jurnal Rekayasa Informasi (Vol. 10, Issue 1).
Victor, V., Thoppan, J. J., Fekete-Farkas, M., & Grabara, J. (2019). Pricing strategies in the era of digitalization and the perceived shift in consumer behavior of youth in Poland MMS 2018-3rd EAI International Conference on Management of Manufacturing Systems View project E-Commerce View project Pricing strategies in th. Journal of International Studies, 12(3), 74–91. https://doi.org/10.14254/2071-8330.2019/12-3/7
DOI: https://doi.org/10.17509/gastur.v8i1.35847
Refbacks
- There are currently no refbacks.
View My Stats