Exploring Generation Z Hospitality Students' Perceptions of Hotel Information Systems Using the Technological Acceptance Model

Yayan Sugiarto

Abstract


ABSTRACT

This research addresses the challenges Generation Z hospitality students face in adapting to the use of Hotel Information Systems (HIS) through the Technology Acceptance Model (TAM). The dynamic hospitality industry presents opportunities for businesses to innovate and enhance guest experiences through integrating technology, including HIS. This study utilizes a quantitative approach and a questionnaire to collect data from 212 students at the Bandung Tourism Academy who are currently taking or have completed HIS courses. The minimum representative sample size was 137 respondents based on proportional random sampling. The findings demonstrate that learning new technology, such as HIS, can significantly influence Generation Z hospitality students' perceptions, attitudes, and behaviors toward technology adoption within the TAM framework. This study explores how perceived usefulness and ease of use impact students' attitudes and behavioral intention to use HIS. Technological innovation in learning HIS catalyzes shaping students' acceptance and utilization of technology, supporting their proficiency in hotel operations. This research provides valuable insights for educators and industry professionals to enhance training and integration strategies by examining the relationship between Generation Z hospitality students and HIS. The study's outcomes contribute to the broader understanding of TAM's application in the hospitality industry, offering practical implications for improving technology adoption and operational efficiency.

Keywords: Hotel Information Systems; Technological Acceptance Model (TAM); Hospitality Students.

 

ABSTRAK

Penelitian ini menjawab tantangan yang dihadapi mahasiswa perhotelan Generasi Z dalam beradaptasi dengan penggunaan Sistem Informasi Hotel (SIH) melalui Technology Acceptance Model (TAM). Industri perhotelan yang dinamis memberikan peluang bagi bisnis untuk berinovasi dan meningkatkan pengalaman tamu melalui integrasi teknologi, termasuk SIH. Penelitian ini menggunakan pendekatan kuantitatif dan kuesioner untuk mengumpulkan data dari 212 mahasiswa Akademi Pariwisata Bandung yang sedang atau telah menyelesaikan mata kuliah ini. Jumlah sampel minimal yang representatif adalah 137 responden berdasarkan proporsional random sampling. Temuan ini menunjukkan bahwa mempelajari teknologi baru, seperti HIS, dapat secara signifikan mempengaruhi persepsi, sikap, dan perilaku siswa perhotelan Generasi Z terhadap adopsi teknologi dalam kerangka TAM. Studi ini mengeksplorasi bagaimana persepsi kegunaan dan kemudahan penggunaan berdampak pada sikap dan niat perilaku siswa untuk menggunakan SIH. Inovasi teknologi dalam pembelajaran HIS menjadi katalis pembentukan penerimaan dan pemanfaatan teknologi oleh siswa, mendukung kemahiran mereka dalam operasional hotel. Penelitian ini memberikan wawasan berharga bagi para pendidik dan profesional industri untuk meningkatkan strategi pelatihan dan integrasi dengan mengkaji hubungan antara mahasiswa perhotelan Generasi Z dan HIS. Hasil penelitian ini berkontribusi pada pemahaman yang lebih luas mengenai penerapan TAM di industri perhotelan, menawarkan implikasi praktis untuk meningkatkan adopsi teknologi dan efisiensi operasional.


Keywords


Hotel Information Systems; Technological Acceptance Model (TAM); Mahasiswa Perhotelan.

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DOI: https://doi.org/10.17509/jithor.v7i1.69070

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