REPURCHASE INTENTION ANALYSIS ON DECISION MAKERS IN PURCHASING MEETING PACKAGE AT BUSINESS HOTEL IN BANDUNG

Eiza Maghfira Kani, Ahmad Hudaiby Galih Kusumah, Reiza Miftah Wirakusuma

Abstract


The MICE (Meeting, Incentive, Convention, and Exhibition) industry is set by the government as the flagship product of national tourism. This is because the MICE industry is also the top five contributors or the top 5 contributors along with shopping, culinary, heritage, and religious tourism. This research focuses on meeting packages at hotels in Bandung City which is also one of the supporting facilities for this sector. Analysis of repurchase intention is done to find out how big the level of a decision maker to conduct a meeting at a business hotel in Bandung. This research is important to know what things can increase their desire for repeat purchase that affects occupancy. The purpose of this study is also to find out what is the motivation of repurchase intention, along with its elements. In its implementation, this research used content analysis method and looked for information with semi-structured interview to 10 people. The results of this study indicate that repurchase intention is formed by the pull factor and the driving factor formed from 11 constituent elements, namely satisfaction, company policy, novelty seeking, pricing, facilities, location, F & B products, service, hotel image, bonus & privilege, and flexibility.

Keywords: repurchase intentions, hotel meeting packages, intrinsic and push & pull factors


Full Text:

PDF

References


Admin. (2013). UNESCO Tetapkan Kota Bandung sebagai Kota Wisata. [Online]. Tersedia di: http://www.seputarjabar.com/2013/10/unesco-tetapkan-bandung-sebagai-kota.html [Diakses 27 Maret 2017]

Jang, S.C., & Namkung, Y. (2009). Perceived Quality, Emotions, and

Behavioral Intention Application of an Extended Meharabian-Russell Model to Restaurants. Journal of Business Research, 62 (4): 451-460.

Kotler, P., & Keller, K.L. (2012). Marketing Management. (14th Edition). New Jersey: Pearson Education, Inc.

Oliver, Richard L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. JMR, Journal of Marketing Research.

Peraturan Menparekraf Nomor 28 Tahun 2014 tentang Standar Usaha MICE.

Sugiyono. (2015). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta

Undang-Undang Republik Indonesia Nomor 10 tahun 2009 tentang Kepariwisataan.

Yoon, Y., & Uysal, M. (2005). An Examination Of The Effects Of Motivation And Satisfaction On Destination Loyalty: A Structural Model. Tourism Management.




DOI: https://doi.org/10.17509/jithor.v1i1.13292

Refbacks

  • There are currently no refbacks.




eISSN : 2654-4687

pISSN : 2654-3893

This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International License

Visit My Stat