Rethinking Educational Video Production: Insights for Improving Academic Relevance on YouTube

Himendra Balalle

Abstract


This research aims to investigate what the influential factors are in creating videos to give a clear idea about educational video creators. Four influencing factors were identified for this research: clarity of YouTube videos, content, attractiveness, and understanding levels. The conceptual framework was developed, and a structured questionnaire was prepared. Ninety-two undergraduate university students in Sri Lanka were selected as a sample. A correlation was calculated between influencing factors and the academic achievement of the students. Hypothesis testing is done by calculating R2 and the model summary. The influencing factor level and its impact were discussed. Since the research was done from students’ perspectives, these findings help teachers in the higher education sector when they create their videos for educational purposes. The findings reveal that current YouTube videos are not well supported in achieving the academic goals of students. However, YouTube provides a great opportunity for students to learn about the subject from experts in the field. YouTube provides the ability to watch the video with several functions, such as rewinding, pausing, and replaying. This will help students obtain a better understanding of difficult subject areas. Therefore, YouTube educational video creators need to consider how to enhance the academic quality of video production and provide support for students to achieve their academic goals.

Keywords


Academic achievement; Communication technologies; Online learning; Social media; Video content; Video production

Full Text:

PDF

References


Abdullah, D., Sastraatmadja, A. H. M., Lestari, N. C., Saputra, N., and Al Haddar, G. (2023). Implementation of YouTube as a learning media in the new normal era. Cendikia: Media Jurnal Ilmiah Pendidikan, 13(3), 476-481

Alias, N., Razak, S. H. A., elHadad, G., Kunjambu, N. R. M. N. K., and Muniandy, P. (2013). A Content analysis in the studies of YouTube in selected journals. Procedia - Social and Behavioral Sciences, 103, 10–18.

Alwagait, E., Shahzad, B., and Alim, S. (2015). Impact of social media usage on students academic performance in Saudi Arabia. Computers in Human Behavior, 51, 1092–1097.

Bardakcı, S. (2019). Exploring high school students' educational use of YouTube. International Review of Research in Open and Distributed Learning, 20(2), 261-278.

Bataineh, A. M. (2010). The effect of using videos on university EFL learners' nonverbal competence. Journal of Islamic University, 2, 1295-1322.

Baturay, M. H. (2015). An overview of the world of MOOCs. Procedia-Social and Behavioral Sciences, 174, 427-433.

Bitzenbauer, P., Höfler, S., Veith, J. M., Winkler, B., Zenger, T., and Kulgemeyer, C. (2024). Exploring the relationship between surface features and explaining quality of YouTube explanatory videos. International Journal of Science and Mathematics Education, 22(1), 25-48.

Bonk, C. J. (2011). YouTube anchors and enders: The use of shared online video content as a macrocontext for learning. Asia-Pacific Collaborative Education Journal, 7(1), 13-24.

Bravo, E., Amante, B., Simo, P., Enache, M., and Fernandez, V. (2011). Video as a new teaching tool to increase student motivation. In 2011 IEEE global engineering education conference (EDUCON), 2011, 638-642.

Brophy, J., and Bawden, D. (2005). Is Google enough? Comparison of an internet search engine with academic library resources. In Aslib Proceedings, 57(6) pp. 498-512.

Burrill, V., Evans, G., Fokken, D., and Väänänen, K. (1994). The lust to explore space: The attractiveness of interactive video within multimedia applications. Computers and Graphics, 18(5), 675–683.

Caudron, S. (1997). Can generation Xers be trained?. Training and Development, 51(3), 20-25.

Cheng, X., Dale, C., and Liu, J. (2008). Statistics and social network of you tube videos. In 2008 16th International Workshop on Quality of Service, 2008, 229-238.

Clifton, A., and Mann, C. (2011). Can YouTube enhance student nurse learning?. Nurse Education Today, 31(4), 311-313.

Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334.

Eick, C. J., and King Jr, D. T. (2012). Nonscience majors' perceptions on the use of youtube video to support learning in an integrated science lecture. Journal of College Science Teaching, 42(1), 26.

Fulk, J., Schmitz, J., and Ryu, D. (1995). Cognitive elements in the social construction of communication technology. Management Communication Quarterly, 8(3), 259-288.

Gaspich, T., and Han, I. (2024). Immersive media and its influences on design thinking. Education and Information Technologies, 2024, 1-24.

Gökçeoğlu, Y. S., İncesu, A. N., Dağ, E. E., Özger, E. Y., and Akgül, T. (2024). Assessing the Quality and Clarity of YouTube Videos as an Informational Source for Ankle Fractures: A Study of the Turkish Population. Cureus, 16(3), e55891.

Greeves, S., and Oz, M. (2024). YouTube in higher education: Comparing student and instructor perceptions and practices. Frontiers in Education, 8, 1330405.

Hakyemez, T. H., & Ali, K. (2023). Quality and reliability analysis of youtube videos related to neonatal sepsis. Cureus, 15(5), 1-10.

Hasan Polas, M. R. (2024). Sample selection in social science research: A holistic approach to methodological rigor. Sustainable Economies, 2(1), 31.

Henderson, M., Selwyn, N., Finger, G., and Aston, R. (2015). Students’ everyday engagement with digital technology in university: exploring patterns of use and ‘usefulness’. Journal of Higher Education Policy and Management, 37(3), 308-319.

Jones, T., and Cuthrell, K. (2011). YouTube: Educational potentials and pitfalls. Computers in the Schools, 28(1), 75-85.

Joshi, A., Kale, S., Chandel, S., and Pal, D. (2015). Likert scale: Explored and explained. British Journal of Applied Science and Technology, 7(4), 396–403.

Kay, R., and Kletskin, I. (2012). Evaluating the use of problem-based video podcasts to teach mathematics in higher education. Computers and Education, 59(2), 619-627.

Kohler, S., and Dietrich, T. C. (2021). Potentials and limitations of educational videos on YouTube for science communication. Frontiers in Communication, 6, 581302.

Lackmann, S., Léger, P.-M., Charland, P., Aubé, C., and Talbot, J. (2021). The Influence of Video Format on Engagement and Performance in Online Learning. Brain Sciences, 11(2), 128.

Liberatore, M. W., Vestal, C. R., and Herring, A. M. (2012). YouTube Fridays: Student led development of engineering estimate problems. Advances in Engineering Education, 3(1), n1.

Liu, J., Wang, Y., and Chang, L. (2023). How do short videos influence users’ tourism intention? A study of key factors. Frontiers in Psychology, 13, 1036570.

Malaga, R. A., and Koppel, N. B. (2016). A Comparison of video formats for online teaching. Contemporary Issues in Education Research (CIER), 10(1), 7–12.

Mitra, B., Lewin‐Jones, J., Barrett, H., and Williamson, S. (2010). The use of video to enable deep learning. Research in Post‐Compulsory Education, 15(4), 405-414.

Mohamed, S. Y., Mahmoud Tarek-Hefnawy., Amer, S. A., Mansour, B., Moamen Mostafa Asla, Piscoya, A., Mansilla-Vivar, R., and Emara, M. H. (2023). Utility of YouTube online learning for junior gastrointestinal endoscopists: A rewarding or deterring practice. Rev Gastroenterol Perú, 43(1), 20-28.

Nagy, J. T., and Bernschütz, M. (2016). The impact of webinar-webcast system on learning performance. Education and Information Technologies, 21, 1837-1845.

Omekwu, C. O., Eke, H. N., and Agbo, J. E. (2014). Internet search strategies employed by library and information science students of university of Nigeria, for research. Library Philosophy and Practice, 2014, 0_1.

Öztürk, E. (2023). Analyzing the quality and reliability of educational content in laparoscopic hysterectomy videos on YouTube. Aegean Journal of Obstetrics and Gynecology, 5(1), 11-14.

Rajadell, M., and Garriga-Garzón, F. (2017). Educational videos: After the why, the how. Intangible Capital, 13(5), 903.

Rapp, A. K., Healy, M. G., Charlton, M. E., Keith, J. N., Rosenbaum, M. E., and Kapadia, M. R. (2016). YouTube is the most frequently used educational video source for surgical preparation. Journal of Surgical Education, 73(6), 1072–1076.

Rigdel, K. S., Dorji, S., and Rai, D. M. (2023). Effectiveness of YouTube as a supplementary material to enhance the students’ learning achievement in geography. Asian Journal of Education and Social Studies, 47(3), 53-72.

Roy, S. K. (2023). YouTube's influential factors for academic achievement: A two-stage approach. Telematics and Informatics Reports, 10, 100060.

Salomon, G. (1984). Television is" easy" and print is" tough": The differential investment of mental effort in learning as a function of perceptions and attributions. Journal of Educational Psychology, 76(4), 647.

Savas, S. S., Gürler, C. G., Tekalp, A. M., Ekmekcioglu, E., Worrall, S., and Kondoz, A. (2012). Adaptive streaming of multiview video over P2P networks. Signal Processing: Image Communication, 27(5), 522-531.

Savolainen, R. (1999). The role of the Internet in information seeking. Putting the networked services in context. Information Processing and Management, 35(6), 765-782.

Semet, C. (2023). Evaluation of YouTube videos on HIV/AIDS: a critical analysis of content quality and reliability. Brazilian Journal of Sexually Transmitted Diseases, 35, 1-4.

Sharma, D. T., and Sharma, S. (2021). A study of YouTube as an effective educational tool. Journal of Contemporary Issues in Business and Government, 27(1), 2686-2690.

Shen, Z. (2023). Learner engagement with YouTube videos in informal online learning: an investigation of the effects of segmenting, signaling, and weeding. Communications of the Association for Information Systems, 53(1), 8.

Sherer, P., and Shea, T. (2011). Using online video to support student learning and engagement. College Teaching, 59(2), 56-59.

Sofiana, L. E., Sujannah, W. D., and Hartono, D. (2023). Students’perceptions on the use of youtube to learn english post-pandemIC. Jurnal Pendidikan Glasser, 7(2), 320-328.

Song, Y., Redi, M., Vallmitjana, J., and Jaimes, A. (2016). To click or not to click: automatic selection of beautiful thumbnails from videos. Proceedings of the 25th ACM International on Conference on Information and Knowledge Management, 2016, 659–668.

Srinivasacharlu, A. (2020). Using YouTube in colleges of education. Shanlax International Journal of Education, 8(2), 21-24.

Taherdoost, H. (2016). Sampling methods in research methodology; how to choose a sampling technique for research. International journal of academic research in management (IJARM), 5, 18-27.

Tan, E., and Pearce, N. (2011). Open education videos in the classroom: Exploring the opportunities and barriers to the use of YouTube in teaching introductory sociology. Research in Learning Technology, 19, 1-9.

Tzeng, J. W., Huang, N. F., Chuang, A. C., Huang, T. W., and Chang, H. Y. (2023). Massive open online course recommendation system based on a reinforcement learning algorithm. Neural Computing and Applications, 2023, 1-12.

Uzel, İ., Ghabchi, B., Akalın, A., and Eden, E. (2023). YouTube as an information source in paediatric dentistry education: Reliability and quality analysis. PloS One, 18(3), e0283300.

Wahyuni, A., Utami, A. R. (2021). The use of YouTube video in encouraging speaking skill. Pustakailmu. Id, 7(3), 1-9.

Yang, K., Shi, Z., and Gong, Y. (2022). Impacts of Video Clarity on Learning Efficiency in Online Learning: The visual occlusion effect. Proceedings of the 6th International Conference on Education and Multimedia Technology, 2022, 201–206.

Zhang, X., Yang, Y., Shen, Y. W., Zhang, K. R., Ma, L. T., Ding, C and Liu, H. (2022). Quality of online video resources concerning patient education for neck pain: A YouTube-based quality-control study. Frontiers in Public Health, 10, 972348.




DOI: https://doi.org/10.17509/ijotis.v4i2.75471

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Universitas Pendidikan Indonesia

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Indonesian Journal of Teaching in Science (IJoTIS) is published by Universitas Pendidikan Indonesia (UPI)