THE FEASIBILITY OF HOSPITALITY BUSINESS INCESTMENTS IN BANJAR CITY

Angela Caroline, Ivan Mulyadi Yaprimadi

Abstract


The Feasibility of Hospitality Business Investments in Banjar City. This study aims to help investors assess the feasibility of business hotels in the Banjar City. To assess the business feasibility of the hotel was used several frameworks to analyze environmental factors consisting of PEST Analysis, and Five Forces. Environmental analysis is reinforced by the financial analysis made based on interviews with investors and employees of PT.X which is a development company that wants to build a business hotel in the Banjar City. Financial analysis is made using the NPV, IRR, and Payback Period approaches. The results of these calculations are used to estimate the feasibility of business hotels in the city of Banjar. However, this study is limited to the condition of hotel competition in Banjar City nowadays and limited to the business plan of PT. X

Keywords


Hospitality Business, feasibility study, PEST analysis, Porter 5’Forces

Full Text:

PDF

References


Daftar Pustaka

Badan Pusat Statistik. (2015). Badan Pusat Statistik. Retrieved 2017, from Konsep dan definisi statistik Kunjungan Wisatawan Mancanegara: https://www.bps.go.id/Subjek/view/id/16#subjekViewTab1

Bappeda Kota Banjar. (2016). Retrieved from bappeda.banjarkota.go.id: http://bappeda.banjarkota.go.id/hotel-dan-restoran/

Dicky Sumarsono, C. (2014). Dahsyatnya bisnis hotel di Indonesia. Jakarta: Kompas Gramedia.

ER. (2017, Juni 30). Lebaran, Tingkat Hunian Kamar Hotel di Jabar mencapai 95%. Retrieved Juli 2017, from apps.traveltexonline.com: http://apps.traveltextonline.com/2017/06/30/lebaran-tingkat-hunian-kamar-hotel-di-jabar-mencapai-95/

Fixplorer Tour & Travel. (2017, Mei 9). Tren Travelling Wisatawan Nusantara. Retrieved Juli 20, 2017, from kumparan: https://kumparan.com/fixplorer-tour-and-travel/tren-travelling-wisatawan-nusantara

Gitman,, L., & Zutter, C. (2012). Principles of managerial finance. Prentice Hall.

Hukum Online. (2016). Prosedur Pendaftaran Usaha Hotel. Retrieved Juli 2017, from hukumonline.com: sumber: http://m.hukumonline.com/klinik/detail/lt52c6d3586e80d/prosedur-pendaftaran-usaha-hotel

Ihsanuddin. (2016, Agustus 2). Jokowi : Yang Dipotong Anggaran Perjalanan Dinas dan Biaya Rapat. Retrieved Juli 2017, from Kompas: www.kompas.com

Julianto, P. A. (2017, November 6). Membaik, Pertumbuhan Ekonomi RI Kuartal III 2017 Capai 5,06 Persen. Retrieved from ekonomi.kompas.com: http://ekonomi.kompas.com/read/2017/11/06/122646926/membaik-pertumbuhan-ekonomi-ri-kuartal-iii-2017-capai-506-persen

Kasmir, Jakfar. (2012). Studi Kelayakan Bisnis. Edisi revisi. Jakarta: Kencana.

Kominfo. (2016). Sejarah Kota Banjar. Retrieved from banjarkota.go.id: www.banjarkota.go.id/sejarah/

Peppard, J. W. (2002). Strategic Planning for Information System 3rd Edition. Chichester: John Wiley & Sons Ltd.

Pikiran Rakyat. (2017). Tol Bandung - Banjar. Bandung: Pikiran Rakyat .

QuickSTART Indonesia. (2016). Five Forces Model. Retrieved from quickstart-indonesia.com: http://quickstart-indonesia.com/five-forces-model/

Sekaran, Uma. 2013. Research Methods for Business: a Skill-Building Approach, 6th Edition. New York: John Wiley & Sons, Inc.

Sumarwan, U. (2014). Metode Riset Bisnis dan Konsumen. Bogor: IPB Press.

Tinoess. (2010). alur pengurusan izin usaha hotel. Retrieved from tinoess.wordpress.com: www.google.co.id/amp/s/ tinoess.wordpress.com

Yin, R. K. (2011). Qualitative Research from Start to Finish. New York: The Guilford Press.




DOI: https://doi.org/10.17509/tjr.v1i1.11676

Refbacks

  • There are currently no refbacks.


 Creative Commons License

The International Journal Business Review (The Jobs Review) is licensed under a Creative Commons Attribution-ShareAlike 4.0

View My Stats