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Vol 13, No 1 (2022): Jurnal Ilmu Manajemen dan Bisnis. Maret 2022 Perilaku Konsumen dalam Pertimbangan Pembelian Tiket Melalui KAI Access berdasarkan Kualitas Jasa, Citra Merek, Persepsi Harga Abstract  PDF
Widi Prayoga, Heny Hendrayati, Lutfi Nur, Arief Budiman
 
Vol 15, No 2 (2024): Jurnal Ilmu Manajemen dan Bisnis. September 2024 Peran Mediasi Citra Merek Hijau dalam Meningkatkan Keputusan Pembelian Produk Ramah Lingkungan Abstract  PDF
Bogy Febriatmoko, Erisa Aprilia Wicaksari, Widya Prananta
 
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