ANALISIS PERSEPSI DAN PERILAKU KONSUMEN TERHADAP PEMBELAJARAN BERBASIS ONLINE PADA ENTREPRENEURIAL UNIVERSITY DI ERA PANDEMI COVID-19

Yuli Kartika Dewi, Romauli Nainggolan Nainggolan, Krismi Budi Sienatra, Deandra Vidyanata, I Wiryakusuma

Abstract


The Covid-19 pandemic that has shaken the world since the end of 2019 has also had an impact on every activity of social life. Education is one of the sectors most affected because the entire process depends on interaction between teachers and learners. With the pandemic, all levels of education must be able to adapt and move from offline to online. Entrepreneurial University moves quickly to respond and adapt its movement to changes in technology-based learning systems that allow interaction between teachers and learners in different dimensions but in essence it can still create a complete and interactive learning atmosphere. This study aims to determine the influence of the existence of an interactive e-learning environment, a conducive electronic learning transfer climate and the perceived ease of using e-learning on the effectiveness of learning at an entrepreneurial university in Surabaya. The survey was conducted through internet-based questionnaires and was conducted on a sample of 95 respondents, and the data were processed using SPSS 22. The results of this study indicate that E-Learning Transfer Climate and Perceived Ease of Use have a significant effect on Learning Effectiveness while the Interactive E-Learning Environment have No Significant effect on Learning Effectiveness.

Keywords


E-Learning Condusive Climate, Entrepreneurial University, Interactive E-Learning Environment, Learning Effectiveness, Perceived Ease of Use.

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References


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DOI: https://doi.org/10.17509/manajerial.v20i2.29134

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