Determinan Financial Management Behaviour pada Generasi Z di Kota Bandung

Abstract

This study aims to determine the effect of locus of control, financial attitude, financial knowledge and childhood consumer experience on financial management behavior in generation Z in Bandung City. This study uses the Theory of Planned Behavior theory, with descriptive and verification methods. Data collection techniques in the form of questionnaires through google form distributed to generation Z in Bandung City as many as 400 respondents. Sampling technique with convenience sampling. Instrument validity test using product moment correlation and reliability test using Cronbach alpha. Data analysis techniques using multiple linear regression analysis. The results of data analysis in this study obtained that locus of control, financial attitude, financial knowledge and childhood consumer experience have a positive influence on financial management behavior in generation Z in Bandung City. The implication of this research is that to improve financial management behavior can be done by increasing locus of control, financial attitude, financial knowledge and childhood consumer experience.