Studi Respon Pasar Pada Perusahaan Sektor Konsumen Primer (Consumer Non-Cyclical) Yang Terdaftar Di Bursa Efek Indonesia Pada Tahun 2018-2021

Levina Dwi Ramadiana, Imas Purnamasari, Iqbal Lhutfi

Abstract


At the end of 2019 the world was shocked by the emergence of the coronavirus disease (Covid-19) which was first discovered in the city of Wuhan, China. Its rapid spread has made almost all countries including Indonesia stricken with Covid-19. This condition had a major impact on the country's economy and the performance of the Indonesian Stock Exchange. This study aims to examine the market response with indicators of abnormal returns and stock trading volume in the primary consumer industry sector (consumer non-cyclicals) during the pandemic. This research was using a descriptive quantitative method. The data collection technique was using documentation technique by collecting price and trading volume data on the official website of the Indonesia Stock Exchange (www.idx.co.id) and yahoo finance (finance.yahoo.com). The results showed that there were significant differences in abnormal return and trading volume activity before and during the Covid-19 pandemic in primary consumer sector companies listed on the Indonesia Stock Exchange.

Keywords


market response, the Covid-19 pandemic, abnormal return, trading volume activity, primary consumer sector

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