Muslim-Friendly Tourism attributes: A summary of studies from 2014 to 2024

Ayulia Nirwani, Ahmad Hudaiby Galih Kusumah, Eka Sakti Yudha

Abstract


Abstract

This research examines MFT-related publications from 2014 to 2024 by systematically identifying attributes relevant to Muslim-friendly tourism. The purpose of this study is to develop a classification of Muslim Friendly Tourism attributes using qualitative methods. The findings of this research show an adaptation of general tourism attributes into Muslim-friendly consisting of appearance, accessibility, attraction, amenities, accommodation, available package, activities, and appraisal (8As of MFT Attributes). These findings are derived from the analysis of 20 previous research publications, comprising 44 items of Muslim tourists' needs during their travels. These unique needs are categorized into three priority scales: high, medium, and low. The implications of this research enable the development of more effective and efficient strategies in destination management. Furthermore, the industry can adapt to the globally evolving preferences and specific needs of Muslim tourists.

Abstrak

Penelitian ini mengkaji publikasi terkait MFT dari tahun 2014 hingga 2024 dengan mengidentifikasi secara sistematis atribut-atribut yang relevan dengan pariwisata ramah Muslim. Tujuan dari penelitian ini adalah menyusun klasifikasi atribut Muslim Friendly Tourism dengan metode kualitatif. Temuan dari penelitian ini adalah hasil adaptasi atribut pariwisata umum kedalam ramah muslim yang terdiri dari appearance, accesibility, attraction, amenities, accommodation, available package, activities dan appraisal (8A of MFT Attributes). Temuan tersebut hasil dari analisis 20 literatur penelitian terdahulu yang terdiri dari 44 item kebutuhan wisatawan Muslim selama perjalanan wisata.  Kebutuhan unik tersebut dikategorikan ke dalam tiga skala prioritas yakni: tinggi, sedang, dan rendah. Implikasi dari penelitian ini memungkinkan penyusunan strategi yang lebih efektif dan efisien dalam pengelolaan destinasi. Selain itu, industri dapat beradaptasi dengan preferensi dan kebutuhan khusus wisatawan Muslim yang berkembang secara global.


Keywords


muslim friendly tourism; halal tourism; islamic tourism; muslim friendly tourism attributes

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DOI: https://doi.org/10.17509/jithor.v7i2.75953

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