Stakeholders Collaboration in Optimizing Tourism and Creative Economy Integration

Abstract

Tourism development has a very important role in driving the economic growth of a country. Tourism contributes to national income, through job creation, foreign exchange earnings, market creation for native commodities, and promotion of local products. Tourism development has great potential as a multiplier effect in the development of the creative economy. Pentahelix , as the main stakeholder, plays a key role in the socio-economic progress of the region, including encouraging the development of tourism and the creative economy. This study aims to determine the influence of the role of stakeholders on the development of tourism and the creative economy in Pasuruan Regency using the PLS method. The results of the study showed that only academics had a significant influence on efforts to increase the attractiveness of tourist villages. Meanwhile, on the creative economy side, only the role of the government has had a positive impact on increasing digitalization. Based on the results of these estimates, it is important for Pasuruan Regency to develop the concept of integrating tourism and the creative economy or community-based creative tourism.