PERSEPSI MEREK MEWAH UNTUK MEMBANGUN MINAT BELI
Abstract
Purpose - This study was conducted to know the effect of luxury brand perception on purchase intention.
The design / methodology / approach - this study was conducted over a period of less than one year, the research design used was cross sectional method. This research uses descriptive and verifikatif approach with explanatory survey method. A total of 370 respondents as a sample using simple random sampling. Questionnaire research is used as a research instrument to collect data from respondents and data analysis techniques used are simple linear regression.
Findings - the perception of luxury brands have a significant effect on purchase intention.
Originality - differences are found in independent variables, research objects and methods, population and sample studies, research periods, measuring instruments and research results, as well as sources of foreign theories and journals and foreign books.
Keywords
Full Text:
PDFReferences
Ackaradejruangsri, P. (2015). Thai Consumer Behavior on Brand-New Car Purchasing : Influential Factors and Decision Making - POS Approach Ackaradejruangsri. World Review of Business Research, 5(3), 80–90.
Amoroso, D. L., & Morco, R. (2016). E-Commerce Online Purchase Intention: Importance of Corporate Social Responsibility Issues. Encyclopedia of E-Commerce Development, Implementation, and Management, 17. https://doi.org/10.4018/978-1-4666-9787-4.ch114
Anderson, K. C., & Knight, D. K. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : A facebook perspective purchase intention : a facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773–779. https://doi.org/10.1016/j.jretconser.2014.05.007
Belgiawan, P. F., Schmo, J., Abou-zeid, M., Walker, J., Lee, T., Ettema, D. F., & Fujii, S. (2014). Car ownership motivations among undergraduate students in China, Indonesia, Japan, Lebanon, Netherlands, Taiwan, and USA. Transportation. https://doi.org/10.1007/s11116-014-9548-z
Bockarjova, M., & Steg, L. (2014). Can Protection Motivation Theory predict pro- environmental behavior ? Explaining the adoption of electric vehicles in the Netherlands. Global Environmental Change, 28, 276–288. https://doi.org/10.1016/j.gloenvcha.2014.06.010
Brun, A., & Castelli, C. (2013). The nature of luxury: a consumer perspective. Retail & Distribution Management, 41, 823–834.
Carley, S., Krause, R. M., Lane, B. W., & Graham, J. D. (2013).
Intent to purchase a plug-in electric vehicle: A survey of early impressions in large U.S. Transportation Research Part D: Transport and Environment, 18, 39–45.
Das, G. (2014). Journal of Retailing and Consumer Services Linkages of retailer awareness , retailer association , retailer perceived quality and retailer loyalty with purchase intention : A study of Indian food retail brands. Journal of Retailing and Consumer Services, 21(3), 284–292. https://doi.org/10.1016/j.jretconser.2014.02.005
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597–600. https://doi.org/10.1016/j.chb.2015.03.051
Durianto, D. (2011). Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT. Gramedia Pustaka Utama.
Eom, H. J., & Seock, Y.-K. (2015). Factors Influencing Purchase Intention toward Luxury Fashion Brands. International Textile and Apparel Association (ITAA) Annual Conference Proceedings, 72, 22–24.
Fitriansyah, K. A., & Hurriyati, R. (2016). Analisis Kinerja Interpersonal Relationship terhadap Customer Loyalty. Journal of Business Management Education, 1(1), 1–5.
Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., & Hartsell, E. (2014). Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention. Electron Commerce Research, 14, 1–23.
Hawkins, D. I., Mothersbaough, D. L. (2011). Consumer Behavior. New York: Mc Graw Hill.
Hosein, N. Z. (2012). Measuring the Purchase Intention of Visitors to the Auto Show. Journal of Management and Marketing Research, 1–17.
Hoyer, W. D., MacInnis, Deborah J., & Pieters, Rik. (2016). Consumer Behavior. US: Cengage Learning.
Huang, C.-C., Yen, S.-W., & Liu, C.-Y. (2014). The Relationship Among Corporate Social Responsibility, Service Quality, Corporate Image And Purchase Intention. The International Journal of Organizational Innovation, 6(3), 68–84.
Hurriyati, R., & Sofyani, S. (2006). Pengaruh Corporate Social Responsibility terhadap Corporate Image PT Bank Negara Indonesia, TBK Ratih Hurriyati Santi Sofyani. Strategic, 9(18), 63–75.
Hurriyati, R., Surachim, A., & Lisnawati. (2016). Improving the Competitiveness of UPI as a Research-Based Teaching University. Journal of Physics: Conference Series, 180(1). https://doi.org/10.1088/1742-6596/755/1/011001
Hutter, K., Hautz, J., Dennhard, S., & Fuller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook. Journal of Product & Brand Management, 22(516), 342–351. https://doi.org/10.1108/JPBM-05-2013-0299
Jang, W., Chun, J., Ko, Y. J., & Morris, J. D. (2014). The Limited Edition Products: The Role Of Emotional Responses On Perceived Value And Purchase Intention. American Academy of Advertising.
Karunanayake, R. K. T., & Wanninayake, W. M. C. B. (2015). Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka , an Empirical Study. Journal of Marketing Management, 3(1), 40–52. https://doi.org/10.15640/jmm.v3n1a4
Keller, K. L. (2013). Strategic Brand Management. Essex: Pearson Education Ltd.
Kim, J., & Lennon, S. J. (2012). Effects of reputation and website quality on online consumers ’ emotion , perceived risk and purchase intention model. Journal of Research in Interactive Marketing, 7(1), 33–56. https://doi.org/10.1108/17505931311316734
Klöckner, C. A. (2014). The Dynamics of Purchasing an Electric Vehicle – A Prospective Longitudinal Study of the Decision-Making Process. Transportation Research, 24, 103–116. https://doi.org/10.1016/j.trf.2014.04.015
Kotler, P., & Keller, K. L. (2016). Marketing Management. Essex: Pearson Education Ltd.
Lu, B., Fan, W., & Zhou, M. (2016). Social presence , trust , and social commerce purchase intention : An empirical research. Computers in Human Behavior, 56, 225–237. https://doi.org/10.1016/j.chb.2015.11.057
Lu, L., Chang, W., & Chang, H. (2014). Consumer attitudes toward blogger ’ s sponsored recommendations and purchase intention : The effect of sponsorship type , product type , and brand awareness. Computers in Human Behavior, 34, 258–266. https://doi.org/10.1016/j.chb.2014.02.007
Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A Study of Factors Affecting on Customers Purchase Intention Case Study : the Agencies of Bono Brand Tile in Tehran. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1), 267–273.
Nurrahman, I., & Utama, D. H. (2016). Pengaruh Variasi Produk terhadap Keputusan Pembelian (Survei pada pembeli smartphone Nokia series X di BEC Bandung). Journal of Business Management Education, 1(1), 56–65.
Rana, S. M. S., Osman, A., & Othman, Y. H. (2015). Factors Affecting Purchase Intention of Customers to Shop at Hypermarkets. Mediterranean Journal of Social Sciences, 6(3), 429–434. https://doi.org/10.5901/mjss.2015.v6n3p429
Schiffman, L. G. L., & Kanuk, L. (2004). Perilaku Konsumen. Jakarta: PT. Indelks Gramedia.
Schmalfuß, F., Mühl, K., & Krems, J. F. (2017). Direct experience with battery electric vehicles (BEVs) matters when evaluating vehicle attributes, attitude and purchase intention. Transportation Research Part F: Traffic Psychology and Behaviour, 46, 47–69.
Schuitema, G., Anable, J., Skippon, S., & Kinnear, N. (2013). The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles. Transportation Research Part A: Policy and Practice, 48, 39–49.
Seng, L. C., & Husin, Z. (2015). Product and Price Influence on Cars Purchase Intention in Malaysia. International Research Journal of Interdisciplinary & Multidisciplinary Studies (IRJIMS), 1(7), 108–119.
Shah, H., Aziz, A., Jaffari, A. R., Waris, S., W., E., Fatima, M., & Sherazi, K. (2012). The Impact of Brands on Consumer Purchase Intentions. Asian Journal of Business Management, 4(2), 105–110.
Shende, V. (2014). Analysis of Research in Consumer Behavior of Automobile Passanger Car Customer. International Journal of Scientific and Research Publications, 4(2), 1–8.
Solomon, M., Bamossy, G., Askeegard, S., & Hogg, M. K. (2013). Consumer Behavior: an European Perspective. Essex: Pearson Education Ltd.
Sugiyono. (2017). Statistika Untuk Penelitian. Bandung: Alfabeta.
Tan, C. S. L. (2016). Does Luxury Really Care? How Cause Related Marketing Shapes Brand Perception And Purchase Intention In The Japanese Luxury Market. Global Marketing Conference at Hong Kong.
Umar, H. (2014). Metode Riset Bisnis. Jakarta: PT.Gramedia Pustaka Utama.
Utama, D. H., & Amelia, F. (2009). Pengaruh Atribut Produk terhadap Kepuasan Pelanggan Produk Teh Celup Sosro dan 2 Tang. Jurnal Pendidikan Manajemen Bisnis, 8(16), 30–40.
Vahdati, H., & Nejad, S. H. M. (2016). Brand Personality Toward Customer Purchase Intention : The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity. Asian Academy of Management Journal, 21(2), 1–26.
Wang, Y., Yeh, C., & Liao, Y. (2013). What drives purchase intention in the context of online content services ? The moderating role of ethical self-efficacy for online piracy. International Journal of Information Management, 33(1), 199–208. https://doi.org/10.1016/j.ijinfomgt.2012.09.004
Wee, C. S. (2014). Consumers Perception , Purchase Intention and Actual Purchase Behavior of Organic Food Products. Society of Interdisciplinary Business Research, 3(2), 378–397.
Wu, S., & Chen, Y. (2014). The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products. International Journal of Marketing Studies, 6(5), 81–100. https://doi.org/10.5539/ijms.v6n5p81
Wu, Y. F., Wu, C. Sen, Lee, C. J., & Tsai, L. F. (2014). The Relationship Between Package Redesign And Purchase Intention. The International Journal of Organizational Innovation, 6(3), 50–62.
Zarantonello, L. (2016). The Handbook of Brand Management Scales. USA: Routledge.
DOI: https://doi.org/10.17509/jbme.v3i1.14175
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Journal of Business Management Education (JBME)is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
View My Stats