Examining the Influence of E-Service Quality in E-commerce on Customers' Repurchase Intentions in Mekarwangi Village, West Java: A Rasch Model Perspective

Yoga Perdana, Budhi Pamungkas Gautama, Asep Miftahuddin, Aina Salsabila Sidiq, Dibias Lazuardi Maulid

Abstract


The research presented in this article investigates the impact of E-commerce E-Service Quality on Product Repurchase Intentions in Mekarwangi Village, West Bandung Regency. The study was conducted with a sample of 20 frequent users of the E-Commerce application in Mekarwangi Village, analyzed using the Rasch Model. The results indicate that E-service quality does not have a significant influence on customers' intentions to repurchase products through their chosen E-commerce platform. Despite the presence of certain subpar E-Services, customers continue to utilize the E-Commerce platform.


Keywords


E-Service Quality; E-Commerce; Repurchase Intention; Rash Model

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References


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DOI: https://doi.org/10.17509/tjr.v6i1.63250

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