The Influence of E-WOM on Repurchase Intention with Trust as a Mediating Variable (A Case Study of Wearing Klamby)

Nuria Putri, Fatin Hasib

Abstract


Abstract

Purpose – This research discusses the influence of E-WOM on Repurchase Intention to Wearing Klamby products.

Methodology - The method used is quantitative with Path Analysis for the analysis technique. In the research, the sampling technique used is non-probability sampling, and the non-probability sampling used is the purposive sampling technique. The data used are primary and secondary

Findings - The primary data were obtained by distributing online questionnaires to respondents. The result of this study shows that Trust mediates E-WOM and Repurchase Intention of Wearing Klamby products.

Keywords: E-WOM, Trust, Repurchase Intention, Wearing Klamby

Full Text:

PDF

References


Adekunle, S. A., & Ejechi, J. O. (2018). Modelling repurchase intention among smartphones users in Nigeria. Journal of Modelling in Management, 13(4), 794-814. https://doi.org/10.1108/JM2-12-2017-0138.erdrf

Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping: The effects of trust, perceived benefits, and perceived web quality. Internet Research.

Awad, N. F., & Ragowsky, A. (2008). Establishing trust in electronic commerce through online word of mouth: An examination across genders. Journal of Management Information Systems, 24(4), 101-121. https://doi.org/10.2753/MIS0742-1222240404

Boulding, William, Ajay Kalra, Richard Staelin, and Valarie A. Zeithaml. (1985). Journal of Marketing and Journal of Marketing Research. Journal of Marketing, 49(1), 167–69. https://doi.org/10.1177/002224298504900120

Chellappa, R. K., & Pavlou, P. A. (2002). Perceived information security, financial liability and consumer trust in electronic commerce transactions. Logistics Information Management, 15(5/6), 358-368.

Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers' purchase intention. Journal of Fashion Marketing and Management: An International Journal, 24(3), 361-380. https://doi.org/10.1108/JFMM-08-2019-0157.

Chetioui, Y., Lebdaoui, H., & Chetioui, H. (2021). Factors influencing consumer attitudes toward online shopping: The mediating effect of trust. EuroMed Journal of Business, 16(4), 544-563. https://doi.org/10.1108/EMJB-05-2020-0046.

Gharib, R. K., Garcia-Perez, A., Dibb, S., & Iskoujina, Z. (2020). Trust and reciprocity effect on electronic word-of-mouth in online review communities. Journal of Enterprise Information Management, 33(1), 120-138. https://doi.org/10.1108/JEIM-03- 2019-0079.

Ghazali, E., & Mutum, D. S. (2016). Islamic marketing: Compatibility with contemporary themes in marketing. Advances in Islamic finance, marketing, and management, 213-222.

Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449-456. https://doi.org/10.1016/j.jbusres.2005.10.004.

Hassan, A., Chachi, A., & Latiff, S. A. (2018). Islamic marketing ethics and its impact on customer satisfaction in the Islamic banking industry. SSRN.

Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing, 37(11/12), 1762-1800. https://doi.org/10.1108/03090560310495456.

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38-52. https://doi.org/10.1002/dir.10073.

Heryana, D. K., & Yasa, N. N. K. (2020). Effect of electronic word of mouth on repurchase intention mediated by brand attitude. International Research Journal of Management, IT and Social Sciences, 7(2), 9-20. https://doi.org/10.21744/irjmis.v7n2.854.

Hossain, M. S., Yahya, S. B., & Kiumarsi, S. (2018). Islamic marketing: bridging the gap between research and practice. Journal of Islamic Marketing.

Hussnain, S. A. (2011). What is Islamic marketing. Global Journal of Management and Business Research, 11(11), 101-103.

Jones, J. M., & Vijayasarathy, L. R. (1998). Internet consumer catalog shopping: findings from an exploratory study and directions for future research. Internet Research.

Liang, L. J., Choi, H. C., & Joppe, M. (2018). Understanding repurchase intention of airbnb consumers: Perceived authenticity, electronic word-of-mouth, and price sensitivity. Journal of Travel and Tourism Marketing, 35(1), 73-89. https://doi.org/10.1080/10548408.2016.1224750.

Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458-468. https://doi.org/10.1016/j.tourman.2007.05.011.

Marculescu, C., Alexe, F., Bacalum, F., & Doncea, S. (2016). Alternative fuels production and properties characterization using food industry waste to energy conversion. IEEE International Conference on Emerging Technologies and Innovative Business Practices for the Transformation of Societies (EmergiTech), 345-350. https://doi.org/10.1109/EmergiTech.2016.7737364.

Marquardt, R. (1978). Churchill, Gilbert A., Jr. marketing research: Methodological foundations. Hinsdale, Ill.: Dryden Press, 1976. Journal of Advertising, 7(1), 63-63. https://doi.org/10.1080/00913367.1978.10672747.

Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of eWOM characteristics on online repurchase intention: Mediating roles of trust and perceived usefulness. Online Information Review, 40(7), 1090-1110. https://doi.org/10.1108/OIR-11-2015-0373.

Mohammad, J., Quoquab, F., & Mohamed Sadom, N. Z. (2021). Mindful consumption of second-hand clothing: The role of eWOM, attitude and consumer engagement. Journal of Fashion Marketing and Management: An International Journal, 25(3), 482-510. https://doi.org/10.1108/JFMM-05-2020-0080.

Nuseir, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries–a case of (UAE). Journal of Islamic Marketing, 10(3), 759–67. https://doi.org/10.1108/JIMA-03-2018-0059.

Parthasarathy, M., & Keaveney, S. M. (2001). Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors. Journal of the Academy of Marketing Science, 29(4), 374-390. https://doi.org/10.1177/03079450094225

Prayogo, M. A., & Hapsari, M. I. (2021). Niat konsumen muslim berlangganan layanan video on demand bertayangan Islami. Jurnal Ekonomi Syariah Teori Dan Terapan, 8(5), 607. https://doi.org/10.20473/vol8iss20215pp607-616.

Punyatoya, P. (2018). Effects of cognitive and affective trust on online customer behavior. Marketing Intelligence & Planning, 37(1), 80-96. https://doi.org/10.1108/MIP-02- 2018-0058.

Saeed, M., Ahmed, Z. U., & Mukhtar, S. M. (2001). International marketing ethics from an Islamic perspective: a value-maximization approach. Journal of business ethics, 32, 127-142.

Saleem, M. A., Zahra, S., & Yaseen, A. (2017). Impact of service quality and trust on repurchase intentions–the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29(5), 1136-1159. https://doi.org/10.1108/APJML-10- 2016-0192.

Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709-734. https://doi.org/10.5465/amr.1995.9508080335

Trivedi, S. K., & Yadav, M. (2020), Repurchase intentions in Y generation: Mediation of trust and e-satisfaction. Marketing Intelligence & Planning, 38(4), 401-415. https://doi.org/10.1108/MIP-02-2019-0072

Zaki, K. (2020). Manajemen Syariah: Viral Marketing Dalam Perspektif Pemasaran Syariah Studi Kasus Pada Perusahaan Start Up Sosial. Amerta Media.




DOI: https://doi.org/10.17509/rief.v5i1.45410

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Nuria Putri, Fatin Hasib

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This journal provides immediate open access to its content on the principle that makes research freely available to the public and supports a greater global exchange of knowledge.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 Internasional (CC BY-SA 4.0).

StatCounter - Free Web Tracker and Counter View My Stats