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The Role of Religiusity in Improving the Intention of Buying Sharia Micro Insurance Products
Abstract
This study describes the factors which affecting micro society’s intention on purchasing sharia microinsurance. Taking a sample at the Koperasi Baytul Ikhtiar Bogor, where the entire financing for its participants is already protected by sharia credit insurance. This research uses a descriptive quantitative approach based on study literature, observation, and questionnaire using Partial Least Square (PLS) yang, which is the alternative method of Structural Equation Modeling (SEM). The variable consists of intention as the dependent variable and Religiosity with Islamic belief and practice dimension as the independent variable. These Islamic practices have more effect on the micro society’s intention to purchase sharia micro insurance than Islamic Belief.
Keywords: micro insurance, sharia micro insurance, religiosity, TPB, SEM PLS
Keywords
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DOI: https://doi.org/10.17509/rief.v1i1.13640
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