THE DEVELOPMENT OF ‘AIDDA’ SOCIALIZATION MODEL (AWARENESS, INTEREST, DESIRE, DECISION AND ACTION) TO STOP VIOLENCE AGAINST CHILDREN IN RONGGA DISTRICT, BANDUNG REGION

Abstract

Methodologically, this research employed Research and Development methods to
implementation of the AIDDA model as an effective legal socialization. It was conducted
in five villages involving RT/ RW leaders, chiefs of village, and heads of households who
were residents within the Pos Pemberdayaan Keluarga (Posdaya) Rongga district, Bandung
Region. Research findings show that society in Rongga district held similar perspectives of the
rights and obligations of children and parents, with prior knowledge related to nurturing social
awareness. AIDDA in law socialization is achieved through two phases comprising of direct
legal obligations for civilization and indirect through legal socialization. The socialization
on violence against children was considered across the geographical location of the research
site by provision of a form, which collaborated with the AIDDA method, hence resulting in
households with high legal awareness. The presentation of AIDDA model was organized in
accordance to the materials, methods, media/ source and awareness-value based evaluation.
The values on both direct and indirect law socialization were emphasized on awareness of
values on respective societies with the assistance of law experts. In this sense, there was a
significant positive effect of 38% on the development on AIDDA model in legal socialization
towards the quality of socialization in reshaping the society’s law awareness.
Keyword: Violence against children, socialization model, AIDDA (Awareness, Interest,
Desire, Decision, Action)