Pengaruh Efikasi Diri Terhadap Intensi Kewirausahaan Sosial Dimoderasi Penggunaan Media Sosial

Abstract

This study aims to determine the description of self-efficacy, social entrepreneurial intentions, and the use of social media, as well as the effect of self-efficacy on social entrepreneurial intentions, and how the use of social media moderates the effect of self-efficacy on social entrepreneurial intentions in UPI Accounting Education Students Class of 2019 to 2021. This research uses the Entrepreneurial Event Model, with descriptive and verification methods through approaches. The sampling technique used simple random sampling with a sample of 140 students. The instrument validity test uses product moment correlation and the reliability test uses the Croncbach Alpha formula. The data collection technique used was a questionnaire. The classical assumption test includes normality test, linearity test, multicollinearity test, and heteroscedasticity test. Data analysis techniques using simple linear regression and Moderated Regression Analysis (MRA). The results of the calculation show that self-efficacy has a positive effect on social entrepreneurial intentions, and the use of social media strengthens the influence of self-efficacy on the social entrepreneurial intentions of UPI accounting education students from Class of 2019 to Class of 2021.