Application of Moderated Remote Usability Testing Method on Agrovest Website
Abstract
This article is intended to improve the user experience on the Agrovest website, with the aim that users continue to use the site and website developers do not miss out on revenue opportunities from existing sources. Agrovest is a platform that provides information about agriculture, from plant types to fertilization. The site comes with various features, such as information about crops and fertilizers, fertilizer calculators, as well as chat rooms. The method used in this study is moderated remote usability testing which is one method of usability testing. The results of the research study revealed that (1) there were 16 findings, consisting of two positive findings, eight neutral findings and six negative findings on Agrovest features (2) the need to improve the Agrovest website to improve user experience. This study also provides recommendations for improving the Agrovest website based on the results of moderated remote usability testing conducted on five participants.
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DOI: https://doi.org/10.17509/e.v23i2.68897
DOI (PDF): https://doi.org/10.17509/e.v23i2.68897.g27453
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