Business Strategy Analysis Using Social Business Model Canvas in Hanisa Fashion Design

Abstract

This study is a qualitative study that aims to describe and analyze the business models at Hanisa Fashion Design. The data collection was in the form of studies library, observation or observe by directly in the field, interview and documentation. Object study in the form of available variables in validation business canvas. Results identification business model design based that is there is element addition like vision and mission, co-creator and beneficiary on element customer segments and value propositions, as well as element impact & measurement. Besides that there is points addition on element customer segments, value propositions, channels, and elements key activities. Formulation strategy business use Social Business Model Canvas on Hanisa Fashion Design that is use strategy red ocean. Strategy applied red ocean through strategy differentiation with Secrete different products from competitors and emphasizing on value propositions as element for optimizing strategy business.