Kajian Empirik Strategic Alliance, Islamic Ethical Behavior dan Kepercayaan dalam Perspektif Nasabah (Survei Pada Nasabah Bank Syariah Indonesia)

Bambang Widjajanta, Lisnawati Lisnawati, Heraeni Tanuatmodjo

Abstract


Tujuan penelitian ini adalah untuk mengetahui gambaran strategic alliance, Islamic ethical behaviordan kepercayaan nasabah. Desain penelitian ini adalah cross sectional. Penelitian ini menggunakan pendekatan deskriptif dengan metode explanatory survei unit analisis sebanyak 150 responden. Pengumpulan data dengan menggunakan kuesioner. Teknik analisis yang digunakan adalah teknik deskriptif dengan menggunakan distribusi frekuensi. Berdasarkan hasil penelitian menggunakan analisis deskriptif, didapatkan hasil bahwa strategic alliance berada pada kategori tinggi dengan skor 85,5%, dimensi Islamic ethical behavior berada dalam kategori tinggi dengan skor 85,7%, dan kepercayaan nasabah berada dalam kategori tinggi dengan skor 86%. Penelitian ini dilakukan pada industri perbankan dengan objek penelitiannya yaituBank Syariah Indonesia.


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DOI: https://doi.org/10.17509/jbme.v6i2.40152

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