AFTER SALE SERVICE DAN REPEAT PURCHASE INTENTION PADA  PENGGUNA NISSAN DI FACEBOOK

Muhamad Rizki Ubaidilah; Agus Rahayu; Dian Herdiana Utama

doi:10.17509/jbme.v3i2.14264

AFTER SALE SERVICE DAN REPEAT PURCHASE INTENTION PADA PENGGUNA NISSAN DI FACEBOOK

Muhamad Rizki Ubaidilah, Agus Rahayu, Dian Herdiana Utama

Abstract

Objective - The purpose of this study is to determine the effect of after sale service to repeat purchase intention nissan users on facebook. Design / methodology / approach - The design of this study is cross sectional. This research use explanatory survey method. A total of 51 respondents were selected using probability sampling in the form of Cluster random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis. Findings - Based on the results of research using analysis of verifikatif analysis, obtained the result that After sale service has a positive influence on repeat purchase intention with the influence of being. Originality / value -The difference of this research with previous research is located on the object of research that is Nissan User on Facebook, with variables studied that is After Sale Service and Repeat Purchase Inention, and use theory or reference different from previous researcher.

Keywords

After Sale Service, Repeat Purchase Intention

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